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31 Dec 2011

The Cinema Advertising Council in the U.S. has compiled a collection of research on cinema advertising. It contains everything from cinema goers’ relationship with advertising to audience measurement to integrated media measurement: http://www.cinemaadcouncil.org/cac_researchMain.php

 

Is it worth advertising in 3D? Absolutely! 30% more, according to this research report from Val Morgan in Australia:

http://www.valmorgan.com.au/why-cinema/effectiveness-of-3d/ - Aussies - nice piece

 

Cinema RoI:

If you need proof that investment in cinema is worthwhile, here are a number of reports that offer just that.

 

Brand Science and SAWA in the UK compiled a report on cinema’s Return on Investment:

http://www.slideshare.net/brightfish_be/brandscience-proof-ofcinemaadvertising06-14206025

 

While in Denmark, reports are that cinema has the highest media RoI in Europe. You have to press the translate button, but it’s worthwhile reading!

http://www.drf.dk/effekt/cases/return-of-investment/biografmediet-har-det-starkeste-roi-i-europa/

http://www.drf.dk/effekt/cases/return-of-investment/zero-roi-case/

http://www.drf.dk/effekt/cases/return-of-investment/carlsberg-sport-case/

http://www.drf.dk/effekt/cases/return-of-investment/roi-database/