31 Dec 2011
The Cinema Advertising Council in the U.S. has compiled a collection of research on cinema advertising. It contains everything from cinema goers’ relationship with advertising to audience measurement to integrated media measurement: http://www.cinemaadcouncil.org/cac_researchMain.php
Is it worth advertising in 3D? Absolutely! 30% more, according to this research report from Val Morgan in Australia:
http://www.valmorgan.com.au/why-cinema/effectiveness-of-3d/ - Aussies - nice piece
If you need proof that investment in cinema is worthwhile, here are a number of reports that offer just that.
Brand Science and SAWA in the UK compiled a report on cinema’s Return on Investment:
While in Denmark, reports are that cinema has the highest media RoI in Europe. You have to press the translate button, but it’s worthwhile reading!