31 Dec 2011

The Cinema Advertising Council in the U.S. has compiled a collection of research on cinema advertising. It contains everything from cinema goers’ relationship with advertising to audience measurement to integrated media measurement:


Is it worth advertising in 3D? Absolutely! 30% more, according to this research report from Val Morgan in Australia: - Aussies - nice piece


Cinema RoI:

If you need proof that investment in cinema is worthwhile, here are a number of reports that offer just that.


Brand Science and SAWA in the UK compiled a report on cinema’s Return on Investment:


While in Denmark, reports are that cinema has the highest media RoI in Europe. You have to press the translate button, but it’s worthwhile reading!